The Ember Archetype | The E-Creator Archetypes

T H E E - C R E A T O R A R C H E T Y P E S ™

Congratulations, you're an EMBER.

OVERVIEW:

You’re in the foundation stage: getting clear on your niche, your audience, and the kind of offer people will actually pay for. You might have a handful of ideas right now, but none feel quite ready. That’s normal.

The key here is focus. You can’t test or validate multiple course ideas at once, so this stage is about choosing one and going all in. You’ll learn how to direct your time and energy toward that single idea until the data proves whether it’s ready to scale or time to pivot. No guessing, just clear KPIs and measurable results.

YOUR GOAL SHOULD BE:

The winning course idea
The audience that fits the course best
The offer that will make people say yes

So that begs the question, "How do I accomplish these goals?"
Learn more about your Archetype below 👇

O N T H I S P A G E :

YOUR PROBLEMS + PROBABLE SOLUTIONS

CONFIRM YOUR ARCHETYPE THROUGH A RUBRIC

WATCH THE VIDEO TRAINING: THE EMBER

Confirm Your Archetype

Before you move forward, let’s double-check if Ember truly fits you. This quick scoring matrix helps you confirm where you are in the journey whether you’re still laying the foundation or already moving toward the next stage. Go through each statement honestly and rate how much it feels true for you. That way, you’ll know exactly what to focus on next instead of guessing or jumping ahead too soon.

Possible Problems at this Stage

Endless Research Mode

You’re binging tutorials, collecting ideas, and reading everything you can but not actually testing or validating anything yet.

Course or Idea Hopping

You keep jumping from one course, niche, or strategy to another, always searching for the “missing piece” instead of committing to one path.

Waiting for the Perfect Idea

You’re holding back because you think your idea isn’t unique enough, when really, clarity only comes from action.

Tech Distraction

You’re busy setting up websites, comparing tools, or designing logos, all before confirming there’s a market for your course.

The Bird's Eye View

This is just the first stage of your journey. There are three more ahead: The Igniter, The Rainmaker, and The Oracle, each designed to take you closer to the ultimate goal: consistent student enrollments and income that grows even when you’re not actively launching.

Your job right now isn’t to rush ahead. It’s to master this stage: to validate your offer, build momentum, and move forward intentionally. When you do what’s right at this stage, every next step becomes easier, faster, and more profitable.

What You Can Do Next

If you’re ready to figure it out on your own:

Start small and commit to one idea for now. You don’t need a full strategy just honest feedback from real people. Share snippets, ask questions, and track what gets attention. Every reaction gives you a clue about what’s worth building next.

If you want support and structure:

Most Embers try to figure it out alone for months, stuck in endless research or second-guessing. You don’t have to. Inside The Toolshed, you’ll get ready-to-use templates, scripts, and frameworks built from real creator launches so you can validate your idea faster, show up with confidence, and finally see traction without wasting time.

LEARN MORE ABOUT THE TOOLSHED

If you’re still clarifying your direction:

That’s completely okay. Take this time to explore ideas, journal what excites you, or share small pieces of your message online. This stage is about collecting insights, not forcing clarity. Once you’ve found your winning idea, Maia can help you turn it into a full system that sells on autopilot.

Watch This Video Training:

The Ember

This training will uncover exactly why you’ve been stuck in the “thinking” loop, confirm that you are The Ember, and hand you the step-by-step roadmap to finally choose, commit, and start building momentum. So you don’t just dream about your course. You start making it real.

GO TO YOUR NEXT STEP

Like You, They Were Stuck Too... Until We Fixed the Right Things

These course creators weren’t lacking hustle... they were just focused on the wrong fixes.
Once we dialed in the real problem, everything changed. Here’s what happened next.

Testimonial From Pia E.

0:43

🎓 Case Study #1: Heli B. — No Social Media Marketing Allowed in Market

Client: Dr. Heli B.
Role: Executive Leadership Coach, Psychologist, and Global Speaker
Challenge: Marketing a premium leadership course without using traditional social media promotions

BACKGROUND

Dr. Heli Bergström is an internationally experienced leadership coach with over 25 years of deep work in executive coaching and team transformation. When she approached me to help bring her flagship course, Coaching-Driven Leadership, to market, she had one clear non-negotiable:

❝I don’t want to market this on social media.❞

That wasn’t a suggestion. It was a boundary.

As someone who lives and breathes digital marketing and is incredibly comfortable with leveraging organic platforms like Instagram, YouTube, and TikTok, this presented a challenge.

But also—an opportunity.

THE CHALLENGE

Dr. Heli’s course was deeply impactful. But her audience?
• Busy executives.
• Corporate decision-makers.
• HR directors and leadership consultants.

They don’t live on Instagram reels.

And Dr. Heli preferred credibility-based outreach over vanity-based visibility.

I had to build a marketing foundation that honored her brand’s tone—quiet confidence, high-trust, high-ticket—and deliver results without using the typical playbook of viral videos, influencer-style content, or daily social media grind.

THE STRATEGY

Instead of trying to convince Dr. Heli to “go viral,” I listened.

Together, we aligned on a strategy rooted in precision and positioning:

✅ Built a full LinkedIn SOP for team outreach targeting corporate L&D leads, coaches, and HR managers
✅ Crafted a personalized outreach funnel with 3 types of offers: affiliate, licensing, and direct enrollment
✅ Created collateral that positions Dr. Heli as an authority—without needing her to post daily or "go live"
✅ Developed lead search criteria + Boolean strings for non-social platforms like Google, company websites, and LinkedIn Sales Navigator
✅ Implemented a VA-led outreach system using carefully worded emails and connection scripts aligned with her voice

All of this was built to scale—without compromising her values.

THE OUTCOME

In just a few weeks, we had:

⭐ A professional, brand-aligned outreach system that didn’t rely on Dr. Heli creating content herself
⭐ A scalable foundation for affiliate partnerships and licensing conversations
⭐ A confident shift from “I don’t want to be visible” to “I can lead quietly—and still win”

THE TAKEAWAY

Not every expert wants to dance on TikTok.

And not every course creator needs to be loud to be profitable.

This project reminded me that true marketing isn’t about imposing your preferred method—it’s about listening, adapting, and building strategies that work for them.

And that’s what we did.

🎓 Case Study #2: Rebekah M. — From Unclear Vision to 9 Sales Before Her Launch

Rebekah had been in my world for years — she bought all 9 of my courses (yup, all of them). She knew she wanted to teach online, but like many multi-passionate entrepreneurs, she didn’t have a clear direction. Her previous attempts at launching felt heavy, inconsistent, and misaligned with her deeper purpose.

Inside Maia, we gave her direction — and clarity that stuck.

The Starting Point:

No clear niche or transformation
Confused about what to teach (productivity, project management, or faith-based topics?)
Afraid her ideas were “too different”
Burned out from trying to figure it out alone

What We Did Together:

✅ Clarified her transformation: Helping Christian VAs get their first client — something she’d already done herself successfully

✅ Designed a 3-Day Live Workshop as a low-ticket offer to validate her niche and build proof

✅ Mapped out a long-term value ladder: Workshop → Community → Membership

✅ Created a messaging strategy that matched her values, voice, and vision

✅ Built confidence through visibility planning and a soft, story-driven launch

The Launch Plan: We didn’t start with building a course. We started by building demand.

A simple sales page
Two weeks of consistent value posts on IG and FB
Zero ad spend
No full curriculum created yet

The Results:

✅ 9 sales BEFORE the course even started

✅ A proven niche she can now own

✅ A community of Christians who resonate deeply with her work

✅ A clear path toward scaling into a faith-driven brand

The Transformation: Before Maia, Rebekah was stuck in analysis. After Maia, she was clear, confident, and in motion — with sales to show for it.

And the best part? She now has a replicable model she can run again and again — aligned with her mission, grounded in clarity, and built to grow.

"And all I can say if you’re new to her learning space, I just wanna encourage you and let you know that you just found your way to someone who I believe is in the top 1% of the coaching/e-learning industry with all her top tier quality lessons.

From the actual content to the delivery and quality of materials, always an overkill."

- Rebekah M.

🎓 Case Study #3: Victoria L. P. — From Stuck, Scared, and Overwhelmed to 5 Sales Before Launch

TAKE ACTION: DO YOUR NEXT STEP

If this is the first time we are meeting, hello! 👋

I’m Demi Bernice, I run Maia, and I'm your new marketing strategist.

I’ve been in the online education space since 2019. Since then, I’ve:

▫️ Spent over $250,000 on Facebook ads (I test what I teach)
▫️ Built and launched 9 profitable online courses
▫️ Taught 7,000+ students through my programs
▫️ Personally helped 100+ course creators fix their offers, validate their ideas, and sell smarter
▫️ Built an audience of 167,000+ followers across social platforms

I do nothing else but this--online education business. In this field, I am hyperfocused.

I’m not here to hype strategies that “sound good.”
I’m here to help your client sell the damn thing.

Because nothing in business moves if sales aren’t coming in.

I despise marketing that wastes time.
I won’t feed “just post more” advice.
And I’m not the coach who’ll teach the same surface-level thing 50 different ways.

I look forward to working with you!

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