Hi, I’m Demi Bernice.Â
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I’m a Marketing Expert in Online Courses & Coaching,Â
and founder of Maia: Strategy & Growth Studio.
Since 2018, I’ve been working full-time online and tried A LOT of things. For the most recent years, I’ve been obsessed with one thing: helping E-creators (online educators and/or coaches) sell more of their courses without wasting years stuck in trial-and-error.
I’ve built courses and communities that have impacted 7,000+ students worldwide, launched marketing campaigns for both myself and my clients, and engineered a full ecosystem that gives course creators a clear path from ideation → validation → execution → automation.
Business & Client Wins
- 100+ course creators personally coached, mentored, or supported in building, validating, and scaling their programs.
- 7,000+ students enrolled across my own online courses since 2019.
- Built funnels and campaigns for 100+ clients and students across multiple niches (coaches, consultants, academies).
- Consistently launched profitable campaigns for both my own education brands and client programs.
Revenue & Growth Proof
- Over $4000+ per month sales on automated webinar to sell The Funnel Craftsman (my skill course on funnels)
- Delivered $3,000+ full-build packages (funnels, copywriting, ads, and content systems)
- Built scalable value ladders that move clients from ~$20 entry offers → $400 memberships → $1,000 VIP programs seamlessly
- Launched client programs that earned $5,000–$10,000+ within their first week using pre-sell and validation campaigns.
Marketing & Advertising Wins
- Launched and did the same live webinar nine times (9x) to refine, reiterate and own the mastery & delivery, before turning it into an automated webinar which resulted to $4000+ per month in sales
- Generated 8 sales in one Paid to Build ad campaign just within the testing phase.
- Optimized campaigns with 2.12-5% CTR and CPL as low as ₱11.44 in open audiences.
- Run hundreds of Facebook/Meta ad campaigns for myself and clients since 2022.
Programs & Ecosystem
- 9 online courses created (all of which made sales due to my validation-first process).
- Creator of the E-Creator Archetypes Test, a proprietary framework for diagnosing course creator bottlenecks.
- Creator of Skyrocket in Freelancing, Begin Freelancing Workshop, Brew an Online Course, The Funnel Starter Kit, Meta Ads Intensive, Your First 1000 Leads, E-Creator Toolshed, and Maia: Strategy & Growth Studio, each designed to help course creators & freelancers move from idea to automated growth.
Positioning Wins
- Transitioned from being a freelancer working with course creators in 2018 to being a coach to running a multi-tiered education & DFY strategy studio.
- Building a referral + affiliate ecosystem (The Hermes Program) with payouts of $100$300 per referral.
- Developed systems to support & train 8 dogs, all at once (discipline, desensitization, structured routines), a unique proof point of my process-driven nature and consistency that mirrors how I scale education businesses.
- Spoke at different stages including ones that are held by Google Developers Group and Women Techmakers (by Google)
Every creator has a unique “growth trap”. The stage they’re stuck in without realizing it. That’s why I developed the E-Creator Archetype Test, which identifies whether you’re an Ember, Igniter, Rainmaker, or Oracle.
This framework helps course creators instantly see:
- Where they actually are in their journey
- The hidden habits holding them back
- The exact steps to move forward without overthinking
- What exactly to focus on to fast track their progress
Enough ADHD-ing and following random guru's advice. If creating evergreen funnels or webinars or self-liquidating offers are NOT the supposed focus of your archetype yet, you should stop doing and focus on what matters in your current stage.
This way, you will have REAL & MEASURABLE progress rather than throwing spaghetti on the wall hoping it sticks.
E-Creator Archetypes is a diagnostic system that guides everything else inside my programs and services.
Maia is a boutique strategy and growth studio for online course creators and coaches who want systems that actually fit their stage of business.
Most creators don’t fail because their ideas are bad. They struggle because they’re using strategies meant for someone else’s stage. That’s why I built the E-Creator Archetypes: a framework that identifies where you are in your journey and what you really need to grow.
Each Archetype has its own focus: Igniters validate and launch, Rainmakers scale with consistent leads, and Oraclesautomate for freedom.
Your Archetype determines the Maia package that’s right for you so instead of chasing trends or patching random tactics, you get a complete done-for-you system that connects your offers, funnels, and marketing into one smooth, scalable ecosystem.
At Maia, we don’t guess. We engineer clarity.
Before Maia, I was first and foremost a teacher and course creator. I built multiple successful programs that are still shaping lives today:
- Create & Rise Academy. My flagship course that taught thousands of freelancers how to start freelancing and build online careers.
- The Funnel Craftsman. A step-by-step guide for creators who want to craft funnels that actually convert without tech overwhelm.
- The School for Online Coaches (TSOC). A complete certification program for coaches ready to turn their expertise into scalable courses.
Alongside these signature courses are smaller workshops that go hand in hand with the signatures:
- Skyrocket in Freelancing
- Begin Freelancing Workshop
- Brew an Online Course
- The Funnel Starter Kit
- Meta Ads Intensive
- Your First 1000 Leads
These courses proved one thing: when you validate first, everything else becomes easier
Why I Do What I Do
I’ve lived the reality of launching courses, hitting plateaus, and starting over.
I’ve lost everything once before and had to rebuild from scratch, learning ads, funnels, and growth strategies the hard way.
Today, my mission is clear:
To help educators like you reach more people so that YOU can help more people and create more impact.Â
Whether you’re here to take the E-Creator Archetype Quiz, grab templates from the Audit Vault, or partner with us through Maia Strategy & Growth Studio, know this:
👉 You don’t have to figure this out alone.
I’ve built the path. All you need to do is walk it.
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© 2025 Demi Bernice. Maia Strategy Studio by Strive for Excellence, LLC. All rights reserved.  Built with purpose for online educators worldwide.
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