“My first sale came in on Day 1 of running ads.”

Course Creator: Pia E.
Signature Course Title: Dream Book Academy
Archetype (upon working with Maia): Rainmaker

Meet the Creator

Pia E. is a 6x bestselling author, book doula, and founder of Dream Book Academy.

Before working with me, she was pouring her energy into 1:1 coaching with no room to rest, scale, or just be the visionary. She had the offer. She had the results.

But she didn’t have a system.

The Problem

Revenue cap: Pia was stuck trading time for money, relying heavily on 1:1 services.

Exhaustion: She was too drained from client work to show up consistently with content or marketing.

Launch fatigue: After launching manually too many times, she was ready to automate and build true passive income.

Ad confusion: She had tested ads before, but they weren’t consistently profitable and she wasn’t sure where the breakdown was.

Underutilized magic: Her offer was powerful, but she had no sustainable structure to scale it in a soul-aligned way.

The Turning Point

Pia joined Maia Coaching with Demi Bernice for a full funnel setup, ad strategy, and marketing revamp.

Just 1 day after launching her funnel, she made her first sale.
Then a second.
Then her first high-ticket Dream Book Academy upsell.

The Results

✅ First sale on Day 1 of running ads
✅ 20% take rate on her order bump (she didn’t even have one before)
✅ 2.2% CTR and CPMs as low as $4–$7
✅ First Dream Book Academy sale via upsell
✅ Funnel ROI within the first few weeks
✅ Ads are now self-funding and scaling visibility
✅ Creative energy is back, and she’s scaling back 1:1 work

Maia’s Funnel Alchemy

What actually happened behind the scenes:

Architected a Scalable Funnel Ecosystem
Built a full revenue pathway:
Low-ticket front end → order bump → high-ticket course upsell
A clean, conversion-optimized system that sells even when she’s offline.

Refined Her Messaging & Offer Positioning
Clarified the transformation she offers and restructured her copy, emails, and CTAs turning vague ideas into magnetic messaging that moves people to buy.

Aligned Visuals & Voice with Her Soul-Led Brand
Positioned her brand to speak directly to spiritual creatives, visionaries, and coaches not just anyone who wants to “write a book.”

Freed Up Her Time to Be the Creator Again
No more backend overwhelm. No more funnel confusion.
Now she’s mentoring, creating, and showing up while the funnel does the selling.

Business & Personal Transformation

Soul-led marketing: showing up from rest, not rush
Funnels + ads = automated income + visibility
Real data clarity: “Now I know what’s working and where to optimize”
Confidence: “I finally feel like I’m being seen by the right people”
Passive revenue: aligned, scalable, and sustainable

💬 Final Thoughts from Pia

“Your system helped me create passive income so much faster than I expected. I’m scaling. I’m more visible. I’m in my zone again.”

“So many shifts are happening. This gave me the momentum I needed.”

Client Name: Trae & Raya C.
Signature Course: Beauty Business Blueprint
Archetype (upon working with Maia): Oracle

The Challenge

By the time we connected, Raya and Trae already had something most online businesses spend years chasing:

▫️ A loyal community of estheticians
▫️ Offers that genuinely delivered results
▫️ And a unique voice in a saturated space.
▫️ But the backend was telling a different story.

They had multiple freebies, tripwires, evergreen replays, and product pages but no unified system to tie it all together.

Their business was operating on a patchwork of funnels:

▫️ Old automations built during previous launches
▫️ Scattered links that were hard to track
▫️ Entry points that didn’t flow into clear next steps
▫️ No clear segmentation based on user behavior

Customers were buying, but no one was being guided.

There was no “map” showing how a cold lead becomes a long-term customer.
And without it, growth felt scattered and scaling felt chaotic.

The Solution: Strategic Funnel Ecosystem Mapping

I worked closely with Trae to build a complete funnel ecosystem from the ground up, one that reflected Raya’s brand vision, Trae’s operational clarity, and the long-term goal of evergreen cashflow without hustle.

We started by auditing the existing digital assets:

▫️ Free lead magnets (quizzes, podcasts, evergreen webinars)
▫️ Low-ticket offers with upsells and order bumps
▫️ Mid-ticket and flagship offers
▫️ Sales pages and redirect logic
▫️ Existing timers and triggers

Then, I designed two comprehensive backend maps that outlined:

Funnel 1: Free Lead Magnet Ecosystem

▫️ Quiz → segmented results
▫️ Secret Podcast → gated nurture path
▫️ Evergreen webinar → logic-based triggers (watched/missed/didn’t finish)

All pointing to a time-limited discounted offer for Beauty Business Blueprint (BBB), followed by evergreen fallback

Funnel 2: Paid Entry Ecosystem

▫️ Your First 100 Clients ($27) as the main entry product
▫️ Order bump at checkout to increase AOV
▫️ Redirect to one-time upsell: Estheticians Guide to Going Solo
▫️ 5-day window to access BBB at discounted rate
▫️ After 5 days, default back to evergreen pricing
▫️ Built-in logic to handle segmentation paths and email tagging

These were not just visual maps. Every decision was built around behavior:

▫️ What the lead opted into
▫️ What they purchased (or didn’t)
▫️ What content they consumed
▫️ What path would best guide them next

This logic became the foundation of a fully automated backend machine that could finally run 24/7, while staying aligned with Raya’s message and brand tone.

Smart Automations & Funnel Architecture

With the visual systems in place, I created detailed logic flows for the following:

▫️ Segmentation paths based on quiz results, video views, or missed replays

▫️ One-time offer logic with built-in 5-day countdowns that trigger dynamically

The structure was designed in Canva Whiteboards and delivered with complete flow diagrams, conditional logic notes, and trigger suggestions to implement inside Kajabi.

The Collaboration

Raya set the tone and vision, making sure every element of the brand felt intentional, beautiful, and aligned with the experience her community expects.

Trae was my direct point of collaboration. He translated the high-level vision into tactical execution. We moved through audits, strategy calls, revisions, and implementation checkpoints together. He kept things grounded, asked sharp operational questions, and ensured everything aligned with their internal workflows.

Even during a brief health-related pause, we maintained progress and stayed flexible to ensure the project didn’t lose momentum.

Tools Used:

▫️ Canva Whiteboard – for detailed, color-coded funnel mapping
▫️ Kajabi – platform audit, tagging structure, and automation recommendations
▫️ Google Docs & Loom – delivery of process breakdowns and implementation guidance
▫️ Notion – to track what parts were ready to be built or tested

Services Delivered:

▫️ Funnel audit and logic restructuring
▫️ Ecosystem mapping (Freebie → Mid-Ticket → Flagship)
▫️ Visual flow diagrams with decision trees
▫️ Offer sequencing strategy and behavior tagging
▫️ Strategic handoff documents for email copy + tech implementation
▫️ Evergreen timeline logic and countdown strategy

The Outcome

Even in its early launch stages, they now have:

✅ A structured backend that allows for evergreen growth
✅ Clear, visual paths that make onboarding new team members easier
✅ A smarter customer journey that maximizes each touchpoint
✅ Clarity across platforms, from ads to email to product pages

Their audience finally has a guided path.
Their funnel finally has logic.
And their systems finally reflect the true value of the brand they’ve built.

Client Name: Dr. Heli B.
Signature Course: Coaching-Driven Leadership
Archetype (upon working with Maia): Oracle

Background

Dr. Heli Bergström is an internationally experienced leadership coach with over 25 years of work in executive coaching, psychology, and corporate transformation.

When she approached me to bring her flagship course, Coaching-Driven Leadership, to market, she set one clear boundary:

❝I don’t want to market this on social media.❞

No reels. No posts. No public-facing visibility.
As someone who’s extremely comfortable building demand online, this was a challenge. But it was also a chance to prove that visibility doesn’t have to mean just social media.

The Challenge

Dr. Heli’s target audience wasn’t scrolling Instagram.

Her work appealed to:

▫️ Leadership consultants
▫️ HR Directors and Talent Managers
▫️ Executive coaches and corporate L&D professionals
▫️ People who value trust, depth, and results. Not entertainment.

She also wanted to protect her energy, avoid the spotlight, and build a system that aligned with her quiet authority brand.

The Strategy

Instead of forcing her onto a platform she didn’t enjoy, I designed a positioning-first strategy with three pillars:

1. Built-for-You LinkedIn Outreach System

▫️ I created a full SOP and training program for a VA to handle LinkedIn lead generation.
▫️ We targeted high-trust professionals using keyword-based profile search, boolean logic, and job title filters.
▫️ The messaging was precise, non-pushy, and reflected Dr. Heli’s grounded presence.

 

2. Multi-Pathway Offer Strategy

We built 3 clear offers into the outreach funnel to match different levels of interest:

▫️ Affiliate Partnership: For thought leaders who want to recommend the course (10% commission per sale, up to $2,000).
▫️ Corporate Licensing: For HR or L&D heads who want to train their teams in-house using the course.
▫️ Direct Enrollment: For individual professionals who want to develop coaching-driven leadership themselves.

3. Brand-Aligned Collateral

▫️ I created all necessary email scripts, outreach templates, call scripts, and positioning docs.

▫️ Dr. Heli didn’t have to write, post, or publish anything herself.

We made sure everything, from tone to copy, mirrored her credibility, not hype.

The Results

In just a few weeks, we launched:

▫️ A complete lead generation system that works without public-facing social media
▫️ A team-ready SOP + training structure that allows future VAs to plug in seamlessly
▫️  Multiple conversations with high-quality leads from corporate and coaching background.
▫️ A stronger sense of confidence from Dr. Heli that she can sell her course, on her terms

The Takeaway

Not every expert wants to go viral.

And not every marketing strategy should force them to.

This project was proof that a quiet, intelligent brand can scale, without ever posting a single reel.

All it takes is the right systems, the right positioning, and a deep respect for how the creator wants to show up in the world.

Client Name: Libni F. A.
Signature Course: Liberate
Archetype (upon working with Maia): Rainmaker

The Challenge

Libni is a deeply intuitive guide whose work runs deeper than traditional coaching. She holds space for women who feel stuck, overwhelmed, or disconnected from their path,  and helps them return home to themselves.

But behind the scenes, her business felt anything but grounded.

Her offers were powerful but scattered. She did not have any sales pages. She just sold people through calls & endless forms. Her clients constantly asked, “Where do I start?” or “How do I know more about your offers?

Libni’s transformation was accelerating fast but her digital world wasn’t keeping up. Her growth was undeniable. Her impact, expanding.
But behind the scenes, things felt scattered. The way her business was set up online didn’t match the pace, clarity, or power of how she was now showing up.

She had the heart. She had the transformation.
But what she didn’t have, yet, was a cohesive online hub that could mirror the depth of her work and direct her clients toward it with ease.

The Solution

We built Libni, a soul-aligned digital ecosystem that did more than “look good.” It was designed to:

▫️ Clarify her value ladder and how her offers are connected
▫️ Guide new and returning clients to the right next step based on where they are in their journey
▫️ House everything in one place so she could stop repeating herself in the DMs or wondering if her sales page links were even working

We created:

✅ A warm, intuitive homepage that sets the tone and makes people feel held right away
Multiple high-converting sales pages for:

▫️ Liberate (her group coaching experience)
▫️ Project: Me (her membership community)
▫️ Essence (her group retreat)
▫️ Company Facilitation for team workshops

✅ A custom-built Company Facilitation section for her retreat and corporate clients
✅ Subtle strategic copywriting woven with empathy, soul, and action-taking energy
✅ A ready-to-share digital home that finally felt like her. 

The Results

On the first day she launched one of her updated sales pages, Libni made ₱30,000 ($530 USD) without ads.

She now has a place to confidently send new leads, applications, and clients, without scrambling for links or explanations.
Her energy is more focused. Her brand feels grounded.
And most importantly, her business finally reflects the depth of her work.

What Libni Said

"I’m so happy I did this. It finally feels real."

Client Name: Rebekah M.
Signature Course: Land Your First Client
Archetype (upon working with Maia): Igniter

Rebekah had been in my world for years. She bought all 9 of my courses (yup, all of them). She knew she wanted to teach online, but like many multi-passionate entrepreneurs, she didn’t have a clear direction. Her previous attempts at launching felt heavy, inconsistent, and misaligned with her deeper purpose.

Inside Maia, we gave her direction, and clarity that stuck.

The Starting Point:

▫️ No clear niche or transformation
▫️ Confused about what to teach (productivity, project management, or faith-based topics?)
▫️ Afraid her ideas were “too different”
▫️ Burned out from trying to figure it out alone

What We Did Together:

✅ Clarified her transformation: Helping Christian VAs get their first client — something she’d already done herself successfully

✅ Designed a 3-Day Live Workshop as a low-ticket offer to validate her niche and build proof

✅ Mapped out a long-term value ladder: Workshop → Community → Membership

✅ Created a messaging strategy that matched her values, voice, and vision

✅ Built confidence through visibility planning and a soft, story-driven launch

The Launch Plan: 

We didn’t start with building a course. We started by building demand.

• A simple sales page

•  Two weeks of consistent value posts on IG and FB

• Zero ad spend

• No full curriculum created yet

The Results:

✅ 9 sales BEFORE the course even started

✅ A proven niche she can now own

✅ A community of Christians who resonate deeply with her work

✅ A clear path toward scaling into a faith-driven brand

The Transformation: 

Before Maia, Rebekah was stuck in analysis. After Maia, she was clear, confident, and in motion — with sales to show for it.

And the best part? She now has a replicable model she can run again and again — aligned with her mission, grounded in clarity, and built to grow.

"And all I can say if you’re new to her learning space, I just wanna encourage you and let you know that you just found your way to someone who I believe is in the top 1% of the coaching/e-learning industry with all her top tier quality lessons.

From the actual content to the delivery and quality of materials, always an overkill."

- Rebekah M.

Yes. If your project doesn’t quite fit one of the main packages, you can request a Quoted Package. You’ll still follow the same process (with the $500 refundable reservation), but we’ll tailor the inclusions based on your needs.
What I don’t offer are à la carte services. Maia works best when every piece of your system (copy, funnel, emails, ads) works together toward one goal.

That’s okay! While I always recommend ads to scale faster, I can create strategies that work within your current budget. We’ll also explore marketing systems that help cover your ad spend, and I’ll show you how to use Entity SEO so your business shows up in AI search results meaning less time dancing on social media and more time building systems that actually bring in leads.

No traditional “discovery calls.” Maia is built to be efficient and value-first where you get a personalized strategy audit instead.

Here’s how it works:

• You secure your slot with a refundable deposit.

• You fill out a detailed questionnaire (and get 3 days of direct WhatsApp access to me).

• I audit your business and deliver a tailored plan within 24-48 hours.

You still get my full strategic input just without the time waste of back-and-forth calls.

The only time we'll be in a call is when we'll do recalibration calls & onboarding, once we start working together.

However, you can ask me questions via the Instagram (@demibernice).

If we're not a fit (meaning I am not confident that I would be able to help), simple: your $500 reservation is refunded immediately. You’ll still walk away with clarity on what’s working, what’s not, and what you can do next, no pressure, no commitments.

Timelines vary depending on your stage and project scope. Igniter builds are usually shorter (validation + launch, ideally 30 days), while Rainmaker and Oracle projects involve more system depth and can take several weeks (60-90 days). After your audit, I’ll give you a clear project timeline before we begin.