From 1:1 Coaching Overwhelm to Passive Online Course Sales Funnel (A Case Study)

“My first sale came in on Day 1 of running ads.”

 

Meet the Creator

Pia E. is a 6x bestselling author, book doula, and founder of Dream Book Academy.

Before working with me, she was pouring her energy into 1:1 coaching with no room to rest, scale, or just be the visionary. She had the offer. She had the results.

But she didn’t have a system.

The Problem

• Revenue cap: Pia was stuck trading time for money, relying heavily on 1:1 services.
• Exhaustion: She was too drained from client work to show up consistently with content or marketing.
• Launch fatigue: After launching manually too many times, she was ready to automate and build true passive income.
• Ad confusion: She had tested ads before, but they weren’t consistently profitable and she wasn’t sure where the breakdown was.
• Underutilized magic: Her offer was powerful, but she had no sustainable structure to scale it in a soul-aligned way.

The Turning Point

Pia joined Maia Coaching with Demi Bernice for a full funnel setup, ad strategy, and marketing revamp.

Just 1 day after launching her funnel, she made her first sale.
Then a second.
Then her first high-ticket Dream Book Academy upsell.

The Results

✅ First sale on Day 1 of running ads
✅ 20% take rate on her order bump (she didn’t even have one before)
✅ 2.2% CTR and CPMs as low as $4–$7
✅ First Dream Book Academy sale via upsell
✅ Funnel ROI within the first few weeks
✅ Ads are now self-funding and scaling visibility
✅ Creative energy is back, and she’s scaling back 1:1 work

Maia’s Funnel Alchemy

What actually happened behind the scenes:

1️⃣ Architected a Scalable Funnel Ecosystem
Built a full revenue pathway:
Low-ticket front end → order bump → high-ticket course upsell
A clean, conversion-optimized system that sells even when she’s offline.

2️⃣ Refined Her Messaging & Offer Positioning
Clarified the transformation she offers and restructured her copy, emails, and CTAs turning vague ideas into magnetic messaging that moves people to buy.

3️⃣ Aligned Visuals & Voice with Her Soul-Led Brand
Positioned her brand to speak directly to spiritual creatives, visionaries, and coaches not just anyone who wants to “write a book.”

4️⃣ Freed Up Her Time to Be the Creator Again
No more backend overwhelm. No more funnel confusion.
Now she’s mentoring, creating, and showing up while the funnel does the selling.

Business & Personal Transformation

◽️ Soul-led marketing: showing up from rest, not rush
◽️ Funnels + ads = automated income + visibility
◽️ Real data clarity: “Now I know what’s working and where to optimize”
◽️ Confidence: “I finally feel like I’m being seen by the right people”
◽️ Passive revenue: aligned, scalable, and sustainable