From Chaos to Clarity: Building an Evergreen Funnel for a Beauty Empire - Trae & Raya C.

Client Name: Trae & Raya C.
Signature Course: Beauty Business Blueprint
Package: Oracle

The Challenge

By the time we connected, Raya and Trae already had something most online businesses spend years chasing:

▫️ A loyal community of estheticians
▫️ Offers that genuinely delivered results
▫️ And a unique voice in a saturated space.
▫️ But the backend was telling a different story.

They had multiple freebies, tripwires, evergreen replays, and product pages but no unified system to tie it all together.

Their business was operating on a patchwork of funnels:

▫️ Old automations built during previous launches
▫️ Scattered links that were hard to track
▫️ Entry points that didn’t flow into clear next steps
▫️ No clear segmentation based on user behavior

Customers were buying, but no one was being guided.

There was no “map” showing how a cold lead becomes a long-term customer.
And without it, growth felt scattered and scaling felt chaotic.

The Solution: Strategic Funnel Ecosystem Mapping

I worked closely with Trae to build a complete funnel ecosystem from the ground up, one that reflected Raya’s brand vision, Trae’s operational clarity, and the long-term goal of evergreen cashflow without hustle.

We started by auditing the existing digital assets:

▫️ Free lead magnets (quizzes, podcasts, evergreen webinars)
▫️ Low-ticket offers with upsells and order bumps
▫️ Mid-ticket and flagship offers
▫️ Sales pages and redirect logic
▫️ Existing timers and triggers

Then, I designed two comprehensive backend maps that outlined:

Funnel 1: Free Lead Magnet Ecosystem

▫️ Quiz → segmented results
▫️ Secret Podcast → gated nurture path
▫️ Evergreen webinar → logic-based triggers (watched/missed/didn’t finish)

All pointing to a time-limited discounted offer for Beauty Business Blueprint (BBB), followed by evergreen fallback

Funnel 2: Paid Entry Ecosystem

▫️ Your First 100 Clients ($27) as the main entry product
▫️ Order bump at checkout to increase AOV
▫️ Redirect to one-time upsell: Estheticians Guide to Going Solo
▫️ 5-day window to access BBB at discounted rate
▫️ After 5 days, default back to evergreen pricing
▫️ Built-in logic to handle segmentation paths and email tagging

These were not just visual maps. Every decision was built around behavior:

▫️ What the lead opted into
▫️ What they purchased (or didn’t)
▫️ What content they consumed
▫️ What path would best guide them next

This logic became the foundation of a fully automated backend machine that could finally run 24/7, while staying aligned with Raya’s message and brand tone.

Smart Automations & Funnel Architecture

With the visual systems in place, I created detailed logic flows for the following:

▫️ Segmentation paths based on quiz results, video views, or missed replays

▫️ One-time offer logic with built-in 5-day countdowns that trigger dynamically

The structure was designed in Canva Whiteboards and delivered with complete flow diagrams, conditional logic notes, and trigger suggestions to implement inside Kajabi.

The Collaboration

Raya set the tone and vision, making sure every element of the brand felt intentional, beautiful, and aligned with the experience her community expects.

Trae was my direct point of collaboration. He translated the high-level vision into tactical execution. We moved through audits, strategy calls, revisions, and implementation checkpoints together. He kept things grounded, asked sharp operational questions, and ensured everything aligned with their internal workflows.

Even during a brief health-related pause, we maintained progress and stayed flexible to ensure the project didn’t lose momentum.

Tools Used:

▫️ Canva Whiteboard – for detailed, color-coded funnel mapping
▫️ Kajabi – platform audit, tagging structure, and automation recommendations
▫️ Google Docs & Loom – delivery of process breakdowns and implementation guidance
▫️ Notion – to track what parts were ready to be built or tested

Services Delivered:

▫️ Funnel audit and logic restructuring
▫️ Ecosystem mapping (Freebie → Mid-Ticket → Flagship)
▫️ Visual flow diagrams with decision trees
▫️ Offer sequencing strategy and behavior tagging
▫️ Strategic handoff documents for email copy + tech implementation
▫️ Evergreen timeline logic and countdown strategy

The Outcome

Even in its early launch stages, they now have:

✅ A structured backend that allows for evergreen growth
✅ Clear, visual paths that make onboarding new team members easier
✅ A smarter customer journey that maximizes each touchpoint
✅ Clarity across platforms, from ads to email to product pages

Their audience finally has a guided path.
Their funnel finally has logic.
And their systems finally reflect the true value of the brand they’ve built.